All About Business Cards
 
Business Cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A Business Card typically includes the giver's name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), e-mail addresses and website. Traditionally many cards were simple black text on white stock; today a professional Business Cards will sometimes include one or more aspects of striking visual design.
 
Business Cards are frequently used during sales calls (visits) to provide potential customers with a means to contact the business or representative of the business. Business Cards evolved from a fusion of traditional trade cards and visiting cards.
 
Visiting cards (also known as calling cards) first appeared in China in the 15th century and in Europe in the 17th century. The footmen of aristocrats and of royalty would deliver these first European visiting cards to the servants of their prospective hosts solemnly introducing their arrival. Visiting cards became an indispensable tool of etiquette, with sophisticated rules governing their use. The aristocracies of North America and the rest of Europe adopted the practice from French and English etiquette. Visiting cards included refined engraved ornaments and fantastic coats of arms. The visiting cards served as tangible evidence of the meeting of social obligations. The stack of cards in the card tray in the hall was a handy catalog of exactly who had called and whose calls one should reciprocate. They also provided a streamlined letter of introduction.
 
With the passage of time, visiting cards became an essential accessory to any 19th-century upper or middle class lady or gentleman. Visiting cards were not generally used among country folk or the working classes. Trade cards first became popular at the beginning of the 17th century in London. These functioned as advertising and also as maps, directing the public to merchants' stores, as no formal street address numbering system existed at the time. Businesses used their cards as marks of distinction and thus introduced the first modifications in their design. Later, as the growing demand for the cards boosted the development of color printing, more sophisticated card designs appeared, making the cards works of art. The trend toward fanciful trade cards was balanced by the pragmatic need of a growing group of private entrepreneurs who had a constant need to exchange contact information. These users often started to print out their own cheaper business cards.
 
Business Cards are printed on some form of card stock with exact parameters dependent on national or local norms, the desired effect and method of printing, and cost. The common weight of a Business Cards may vary on your location. Generally, Business Cards are printed on stock that is 250g/m2 (weight) or 12pt (thickness). In the western area of the United States, however, it is more common to print Business Cards on stock that is 300g/m2 (weight), 14pt (thickness) or even 16pt as is the case with premium print shops. High quality Business Cards without full-color photographs are normally printed using spot colors on sheet-fed offset printing presses. Some companies have gone so far as to trademark their spot colors (examples are UPS brown, Los Angeles Lakers' purple, and Tide's orange). If a Business Cards logo is a single color and the type is another color, the process is considered two colors. More spot colors can be added depending on the needs of the card. With the onset of digital printing, it is cost effective to print Business Cards in full color.
 
To simulate the "raised-print" effect of printing with engraved plates, a less-expensive process called thermography was developed that uses the application of a plastic powder, which adheres to the wet ink. The cards are then passed through a heating unit, which melts the plastic onto the card. Spot UV varnish onto matte laminate can also have a similar effect.
 
Full color cards, or cards that use many colors, are printed on sheet-fed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color. The downside to this printing method is that screened colors if examined closely will reveal tiny dots, whereas spot color cards are printed solid in most cases. Spot colors should be used for simple cards with line art.
 
Some terminology in reference to full color printing:
4/0 - Full Color Front / No Back
4/1 - Full Color Front / One color to reverse
4/4 - Full Color Front / Full Color Back
These names are pronounced as "four back zero" or "four back four".
 
Business Cards can also be coated with a UV glossy coat (offset-uv Printing). The coat is applied just like another ink using an additional unit on a sheet-fed press. That being said, UV coats can also be applied as a spot coating - meaning areas can be coated, and other areas can be left uncoated. This creates additional design potential.
 
Business Cards can also be printed with a digital copier, which uses toner baked onto the surface of the card. Generally these cards have to be printed on lighter stocks so as to not damage the copier. To compensate for this a UV coating or plastic lamination can be applied to thicken the cards up and make them more durable.
 
UV coats, and other coatings such as Aqueous Coatings are used to speed manufacturing of the cards. Cards that are not dry will "offset" which means the ink from the front of one card will end up on the back of the next one. UV coatings are generally highly glossy but are more likely to fingerprint, while aqueous coatings are not noticeable but increase the life of the card. It is possible to use a dull aqueous coating on uncoated stock and get some very durable uncoated cards.
 
When cards are designed, they are given bleeds if color extends to the edge of the finished cut size. (A bleed is the extension of printed lines or colors beyond the line where the paper it is printed on will be cut.) This is to help ensure that the paper will cut without white edges due to very small differences in where the blade cuts the cards, and it is almost impossible to cut the cards properly without. Just being a hair off can result in white lines, and the blade itself will pull the paper while cutting. The image on the paper can also shift from page to page which is called a bounce, which is generally off by a hairline on an offset press, but can be quite larger on lower end equipment such as a copier or a duplicator press. Bleeds are typically an extra 1⁄8 to 1⁄4 in to all sides of the card.
Bleed Size: 3.759 × 2.25 in (1⁄8 in bleeds) (95.25 × 57.15 mm)
Cut Size: 3.57 × 2 in (89 × 51 mm) (Depend on typography request)